Burberry brand has faced major backlash after releasing a product with a clear noose around the neck of a sweater. The obvious implication is a suicidal theme at the least, which has caused a stir in the internet zeitgeist.

You just have to enjoy high fashion in the modern era. They seem to be in a constant battle to see who can do the most offensive borderline racist thing. Coming off the heels of Gucci's blackface face mask thing, fashion brand Burberry has apologized for showcasing a hoodie that featured a noose around the neck during its show at London Fashion Week.

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Check out Gucci's blackface sweater.

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The design was criticized by model Liz Kennedy, who featured in the show but claimed her concerns about the use of a noose were dismissed.

"Suicide is not fashion," Kennedy wrote on Instagram. "It is beyond me how you could let a look resembling a noose hanging from a neck out on the runway...I had asked to speak to someone about it but the only thing I was told to do was to write a letter."

I am a big fan of Burberry, but this is unbelievable. How do people not THINK. Huge props to Liz Kennedy, a model in the same show (so an even braver decision) for calling this out. It is not ok. https://t.co/DuKTpKxSQUpic.twitter.com/u6GqjQXBct

— Hannah Jane Parkinson (@ladyhaja) February 19, 2019

"We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection," Marco Gobbetti, Burberry chief executive officer, said in a statement provided to CNN.

"Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake," he added.

Well once the internet gets ahold of something like this, it's hard for the brand to hear the end of a brutal mistake like this:

“It was part of the nautical theme” now I admittedly have not spent time on many boats lately but, uh, this does not match up to me https://t.co/sH5S5eAtTP

— Tyler McCall (@eiffeltyler) February 19, 2019

Gucci: You can't do worse than our black face sweater
Burberry: Hold my beer https://t.co/2qd7rzLmPn

— Rhiannon Walker (@InstantRHIplay) February 19, 2019

Yes, I’ve seen the hoodie that showed at Burberry with the noose around the neck. No, I won’t be discussing it. I’m not helping to push a viral moment for that brand by expressing outrage.

At this point, they are trolling us. pic.twitter.com/SGqAlqknRa

— Shelby Ivey Christie (@bronze_bombSHEL) February 19, 2019

Black rage is clearly a marketing strategy. I believe Burberry was very intentional. At some point, we have to respond by withholding support and not saying a word about it online. Also, see my previous tweet about high-end Black designers to support. You have options if you want https://t.co/6wU99dikvP

— Shanita Hubbard (@msshanitarenee) February 19, 2019

Here's to looking forward to what the next brand of stupid fashion design these companies can possibly come up with.