Internet Backlash Forces Gucci to Apologize for Their Blackface Sweater

It's mind blowing to think this made it through multiple people in design and production and no one thought it might be a bad idea.

By Andrew Cunningham

Published 6 years ago in Facepalm

After receiving a ton of backlash for a new sweater they put out which resembles blackface, Gucci has removed the item from their website and inventory. Several twitter users pointed out that not only did the company promote this seemingly racist garment on the official social media channels, they did it during Black History Month.

Gucci issued an apology on Wednesday afternoon on their official Twitter account:

Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
— gucci (@gucci) February 7, 2019

There was no shortage of reactions and replies to the incident on twitter:

pic.twitter.com/tykEpRdA2a
— BrotherSunflower (@4EvaNaDayTRILL) February 7, 2019

its almost like they do it on purpose pic.twitter.com/sAJ7TCW3fb
— pavithra (@hoomancinnamon) February 7, 2019

They have a mask to match so you can have a chic classic black face moment without the mess of paint pic.twitter.com/xe373cY4h9— Rashida (@fuckrashida) February 6, 2019