Move over, body waxing, Waffle House stakeouts, and standardized tests — Fantasy Football punishments have officially entered the digital age, with one unlucky loser forced to become a TikTok star after his team failed to impress.  

@keegan0731 Day 7 of 30 of my fantasy football punishment #dontsuckatfantasyfootball ♬ We Own the Night - Chandler Kinney & Pearce Joza & Baby Ariel & ZOMBIES – Cast & Disney

For every day since January 7, Keegan, better known by his username @Keegan0731, has headed to TikTok ready to embarrass himself, tackling (much unlike his Fantasy Football team) several challenges designed to get views and serve as a punishment for his sports-related sins.

@keegan0731 Day 9 of 30 of my fantasy football punishment #dontsuckatfantasyfootball ♬ original sound - keegan

From taking on the Ice Bucket Challenge in -17 windchill temps to jumping on cringey alpha bro trends and even sporting a dress to play basketball at his local YMCA, his videos — all accompanied with the hashtag #dontsuckatfantasyfootball —  are more excruciating than the next, a sentiment that captured the imaginations and schadenfreude senses of his more than 41,000 newly-acquired followers.

@keegan0731 Day 12 of 30 of my fantasy football punishment #dontsuckatfantasyfootball ♬ MY OH MY O3O - ✩ Shawty ✩

“That’d be my LAST TIME fooling with fantasy football!” wrote one commenter. “But props for being a good sport.”

“Cruel and unusual punishment fr,” added another, while a third decided to look on the bright side.

“Bros confidence is gonna be crazy after this challenge,” they wrote.

@keegan0731 Replying to @holly Day 15 of 30 of my fantasy football punishment #dontsuckatfantasyfootball ♬ Our Song - Taylor Swift

But beyond confidence, we can only hope that Keegan ultimately nabs the other silver lining of this brutal punishment: A first-draft pick come this summer.