To Sarah Percy, there’s no bad time to squeeze in a little Kegel exercise. “When I go to the gym, I’ll do them as I exhale,” explains the pelvic health-specialized physiotherapist  and founder of Female Physio Health clinic, based out of Australia. “I’ll incorporate a squeeze whenever I cough, whenever I kneel, whenever I blow my nose, and whenever I’m lifting a heavy toddler.”

Kegels — which owe their name to American gynecologist Arnold Kegel, who first described the exercise back in 1948 — are the voluntary contraction of your pelvic floor muscles. If you’re a vagina-equipped person, that’s when you squeeze your vaginal walls, or the muscles you engage to stop yourself from peeing.

Percy runs her clinic’s TikTok account, which grew from 9,000 followers to almost one million in just the last three months. And what are those followers there for? The opportunity to squeeze and release in the most unexpected — and at times, extremely unsexy — locations. Think: browsing for ripe avocadoes at Trader Joe’s, or perhaps while sitting in front of a kangaroo.

“Not me standing over the kitchen sink, eating a piece of chicken, doing a team exercise,” notes one comment under one of Percy’s most-watched tutorials, with over 20 million views.

Sure, there are plenty of wellness and fitness experts on TikTok, but rarely do they have their audience under such a chokehold. With each tutorial, users congregate to express their absolute obedience to Percy’s commands. Every time she posts a routine and says to “stop scrolling and squeeze your pelvic floor,” users innocently scrolling through their TikTok feed just can’t help but to adhere. “Why do I always obey?” writes one user in a comment that has more than 60,000 likes.

But Percy says that the real die-hards aren’t the ones in the comments — they’re in her DMs. “I’ve had people DM me from Africa, from Iceland, from the U.K., from the U.S., and from places in the world in which I’d never imagine people would be able to see my content,” she tells me. “And I’ve had so many DMs from people saying how much these exercises have helped.”

The pelvic floor is made up of a group of muscles that work together; there is one superficial and exterior layer and one deep layer. A strong pelvic floor, Percy says, keeps us continent, helps strengthen our core and minimizes back pain.

Kegels also help increase blood flow to the area, which can affect orgasm intensity. “If someone’s got a really weak and low-toned pelvic floor, then doing pelvic exercise will increase the contraction of the pelvic floor,” Percy says. “When you orgasm, that’s the pelvic floor actually contracting — so the stronger the floor is, the stronger that orgasm contraction is going to be.”

But even beyond that, kegels can help tighten the vagina, which can make penetrative sex more enjoyable for all those involved. (Kegels, however, aren’t suitable for everyone, including those with an already high-toned pelvic floor who often experience pain during sex, Percy notes.)

You don’t have to look beyond the comments under Percy’s TikToks to find testimonials attesting to these benefits. “My man’s reaction is what made me notice,” reads one. “I’ve had [a] better sensation with fun times as well as an increased libido,” notes another. A third gets straight to the point: “The orgasms [crying emoji] are just better.”

Percy says a woman even DM’d her recently to tell her that her TikTok commands helped so much, they saved her marriage. All that from remembering to squeeze when eating chicken over the kitchen sink.