In an age where viral fame is used to get rich, buy companies, or become President, TheBeanWizard harkens back to the days of old. A modern-day EpicMealTime for TikTok. Just a weird guy on camera, shamelessly serving up delicious content. 

@beanwizardofficial At least his prices are good #sadstory #sad #burrito #food #foodie #fyp #relatable #steam #weird #funny #yummy #mexicanfood #wholesome #cheese ♬ original sound

The game of going viral has gotten weirder and weirder as the internet has evolved. These days, people go hard for views. They bake Han Solo out of bread or build the universe in Minecraft. However, a New Hampshire couple Hope and Justin, or @thebeanwizardofficial on TikTok have taken a refreshingly classic, yet simple approach to their content. Justin as The Bean Wizard shows up, reveals a steaming hot meal on his head, then says some goofy, lovable nonsense before the door is closed in his face. 

@beanwizardofficial Not gonna lie, I kinda feel bad for tricking him #trick #fyp #sad #sadstory #food #foodie #steam #hot #cry #relatable #weird #mean ♬ original sound

There’s even an origin story for The Bean Wizard character. This wasn’t cooked up specifically for internet clout. It seems like Justin found a stick in the woods, started being weird with it, and his wife Hope captured the magic. 

@beanwizardofficial Alot of people have asked how the bean Wizard started, it was from this video #howitsmade #beans #fyp #creator #king #crazy #family ♬ original sound - Hope & Justin

Their success serves as a reminder that the internet is meant to be fun, stupid, and not overthought. The magic happens when it’s genuine, just like a warm home-cooked meal.