Instead of tapping John Travolta’s terrible singing skills or reuniting the cast of Breaking Bad for an advertisement that looked like a deep fake gone terribly, terribly wrong, content platform Tubi chose pure, unadulterated violence for their Super Bowl spot, sparking millions of arguments about who sat on the god damn remote during the middle of the god damn game with an infuriatingly convincing fake-out.

Move over, Super Bowl LVII — it seems another championship took place on Sunday: The ultimate remote control smackdown. Instead of tapping John Travolta’s terrible singing skills or reuniting the cast of Breaking Bad for an advertisement that looked like a deep fake gone terribly, terribly wrong, content platform Tubi chose pure, unadulterated violence for their Super Bowl spot, sparking millions of arguments about who sat on the god damn remote during the middle of the god damn game with an infuriatingly convincing fake-out.  

Tubi should be sued for this pic.twitter.com/eHhU7Bmmzs

— Axel (@axel_halvarson) February 13, 2023

Mimicking the end of the commercial break by playing the NFL’s Super Bowl graphic, the ad commenced by cutting back to Fox Sports commentators Kevin Burkhardt and Greg Olsen. As they discussed the game in oddly vague terms in retrospect, the Tubi remote menu appeared below before ultimately cutting to a hyper-realistic menu of all the films and television shows the streamer has to offer, a trick that seemingly fooled, well, pretty much everyone.

okay that tubi commercial scared the shit out of me i was like MY TV HASBEEN HACKED!!! god i'm turning into a boomer

— Ashley Reese (@offbeatorbit) February 13, 2023

Alongside sparking questions of hacked smart TVs, the ad did a stand-up job (pun very much intended) of serving as the night’s defining chaotic agent, singlehandedly shifting Super Bowl parties into proverbial — and not-so-proverbial — smackdowns.

everybody getting up cause they thought they sat on the remote during that tubi commercial pic.twitter.com/N3Ajc6xSXs

— gab (@maIditaconeja) February 13, 2023

That Tubi commercial had me looking at my dad like pic.twitter.com/9XAnZuqBXR

— RB (@rbhockey6) February 13, 2023

That Tubi commercial had everyone in the living room near the remote like pic.twitter.com/GrW0btn0Kp

— Tori Peot (@ToriPeot) February 13, 2023

That Tubi commercial almost caused a rumble at the SuperBowl party lol niggas swore someone changed the channel

— TYE (@WhosTYE) February 13, 2023

I literally took out a gun and shot my grandpa because I thought he changed the channel. Thanks a lot Tubi

— Tommy Smokes (@TomScibelli) February 13, 2023

Well played, Tubi. And RIP to this dude’s grandpa.