Take for instance in the photo above, people tend to like looking at things that other people are looking at …

Take for example these four ‘Game of Thrones’ actors. People tend to look at Nikolaj Coster-Waldau (Jamie) most, Kit Harington (Jon) second, Richard Madden (Rob) third, Pedro Pascal (Oberyn) fourth.

Among four “Game of Thrones” actresses, people like looking at Emilia Clarke (Daenerys) most, Natalie Dormer (Margaery) second, Lena Headey (Cersei) third, and Sophie Turner (Sansa) fourth.

Only 72% of viewers found Waldo. It took them 2.5 seconds on average.

This particular map shows how Baby Boomers pay attention to ads on the sides of websites while Millennials almost completely ignore them.

In this ad, people were paying more attention to the model, not the product. Real shocker.

Reebok apparently does a stellar job at getting people to look at their slogan and brand name.

In Ellen’s famous selfie, women look at the female celebrities first, while men look first at the male celebrities.

While browsing Yelp, people tend to look only at the names and ratings of businesses, not the reviews. I’m guilty of this quick snap-judgment too.

This heat map shows how Tropicana’s rebranding crashed and burned a few years ago. People mistook the new product for generic OJ, and sales dropped by nearly 20%.

Is the celebrity endorsement worth it? People looked at Jennifer Aniston and the slogan, but not the product or brand in this ad. In follow-up testing, only 20% of people could recall the brand.

One of the few things more engaging than a human face? Google auto-fill results.

Female celebs tend to get more attention than their male counterpart.

We also tend to look at the faces of people that other people in the ad are looking at.