Explore the clever but often misleading tactics businesses use to influence consumer decisions. From exaggerated claims about product benefits to sneaky pricing strategies, this gallery uncovers the tricks behind some of the most common marketing ploys.

Whether it’s a “limited-time offer” that lasts forever or a “risk-free trial” that’s anything but, this collection highlights the fine print and hidden truths behind the sales pitches you encounter every day. Take a look, and see how these marketing myths shape your shopping habits.