Bad Luck Brian, whose real name is Kyle Craven, was one of the most popular Advice Animal formats back in 2012 when it was first uploaded to Reddit. After nearly a decade, Kyle has grown up, graduated from college, gotten married, and even has two children. He’s starred in commercials for McDonald’s, been featured in dozens of board games, and might just be one of the most interesting success stories of someone capitalizing on their unintended internet fame.