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JNCO Jeans, a brand established in 1985 that gained popularity in the 1990s is closing for good.

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The company announced it would be closing in a blog post on its website.

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JNCO, by brothers Jacques Yaakov Revah and Haim Milo Revah, rose to popularity in the late ‘90s with its alternative fashion, but when the trend faded, so did sales.

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The company’s main factory closed in 2000. Despite a revamp in 2017 that included new lines, the company is shutting down.

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Sales on the website are concluding and production is ending.

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Items will be liquidated, the company said.

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Those still interested in buying cargos, shorts, wide-leg jeans and other items from the company can get what is left of its inventory on a first-come, first-served basis at the JNCO Jeans website.